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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). On the PPC track, SES Atlanta will cover topics such as: How to create, manage, and optimize PPC campaigns.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. Because search engines care more about delivering the best result to those...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  4. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. Do your research though as PPC rules can vary between search engines.

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Nonetheless, from every crisis is an opportunity, and this problem is a great one for PPC agencies and hotel brand managers to grapple with. Become familiar with the process for reporting brand search term misuse to the major search engines.