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  1. 5 Overlooked Actionable Benefits of Attribution

    Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines. The most profitable PPC ads don't always have the highest quality score. In the example above, the affiliate PPC ad was triggered...

  2. PPC Landing Pages: Surprising Examples

    Bring it to the Profitable PPC forum. It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. They're often employed by comparison shopping engines (like Smarter.com) who, by...

  3. SearchDay | Selling SEO During an Economic Downturn

    More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.

  4. SearchDay | I Love Crazy Link Ideas

    More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.