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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). On the PPC track, SES Atlanta will cover topics such as: How to create, manage, and optimize PPC campaigns.

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. One example of this in action is the PPC results showing for a search on “Miami Best...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Search-discovery isn't PPC/paid. Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). More than 600 senior marketers, 42 speakers, and search...

  5. Setting up PPC Campaigns

    While we won’t dig into specific PPC channels right now, these general best practices will apply to most search-based PPC advertising. Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency?