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Ppc Engines Advertising Foe

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  1. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. Most search advertising uses a PPC model, which means the advertiser is charged every time someone clicks on one of their ads.

  2. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. Each panelist told a story about a search engine representative contacting their existing and prospective PPC...