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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    One of the strangest things about match types is that broad match keywords and negative broad match keywords don't behave the same, at least according to the many AdWords reps I have asked. This is the same example all of the AdWords customer...

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. A longer version of this story for Search Engine Watch members...