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  1. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. PPC gets your brand seen, even if users don’t necessarily click on the ad. It’s all about owning as much real estate in the...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as: The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Overall, cost per click was up in Q1 for all search engines from the same time last year at...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...