Matt Cutts told Danny Sullivan that secure search for signed in users is "estimated even at full roll-out… would still be in the single-digit percentages of all Google searchers on Google.com". However, I don't see this as Google trying to drive...
For example, if you're generating double digit conversion rates among an engineering audience at every phase of consideration, but are falling short with the early-stage IT audience, go investigate! The event will be packed with sessions covering...
That still leaves double-digit fraud, and not the double decimal place number pushed by the largest seller of clicks in the search space. Given the number Google suggests is that off, there's good money to be made in the double-digit discrepancy.
Those year over year double digit growth days are gone. I remember sitting in a search conference session and hearing many people say minimum bids have pushed them out of using PPC. At one time all PPC companies had faith the market would work...
Changing your approach to writing can often lead to a double-digit increase in conversion rates. Search plays a role when you use PPC or organic search to grow your subscriber list. Today's Top Story:
But for higher-demand products/services, you should shoot for 5 percent and above, and though double-digit CTRs are tougher to achieve, they should be your ultimate goal. That's a tough question to answer generally, since PPC results can vary quite...
How should you structure your ad groups to get double-digit clickthrough rates? What's the best way to set up a new PPC campaign? Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The...
How should you structure your ad groups to get double-digit clickthrough rates? Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.
Anything in the double-digit percentages is Extraordinary. This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. Max CPA and Max CPC are the calculations you perform to...
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Today's Top Story: MarkJackson Domain Acquisition -- How Much is Too Much?
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Today's Top Story: David Szetela Full story » Print version
In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage PROFITABLE PPC Small, tight ad groups are the key to getting double-digit click-through rates. Today's Top Story: GreggStewart Tips for Aligning Your National, Local SEM Efforts VERTICAL SEARCH The...
Tightly-Themed Ad Groups: The PPC Pro Advantage PROFITABLE PPC Small, tight ad groups are the key to getting double-digit click-through rates. Today's Top Story: David Szetela See exactly how the pros break down long keyword lists into powerful ad...
Get those double-digit click-through rates with small, tightly-themed ad groups. Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want.
My agency regularly achieves CTRs and conversion rate of between 5 and 6 percent -- and double-digit rates for both are not uncommon, even for non-brand campaigns. Welcome to the first installment of what I hope will be the best way to help you...
Keep it simple, make the benefit and action clear, and you'll be enjoying those double-digit CTRs every time. Starting next month, I'll be writing a series of weekly columns that teach best practices in search PPC, starting with the fundamentals.
Double- or triple-digit conversion rate gains are routinely realized through engagements. In the online marketing world, a lot of time and resources are spent buying media, tracking pay-per-click (PPC) campaigns, driving organic traffic via search...
Search marketing budgets are expected to grow by double-digit percentages next year, mainly in anticipation of higher prices, according to the latest Search Marketing Benchmark Survey from MarketingSherpa.
More details on the Search Marketing Benchmark Survey can be found in today's SearchDay, "Search Budgets to See Double-Digit Growth. Many marketers say they plan to increase their PPC budgets by at least 11 percent next year.
