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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  4. How to Run Foreign Language PPC Campaigns

    There's an art to effective PPC copywriting but what works in one country might not in another. Do your research though as PPC rules can vary between search engines. Google is by far the most popular search engine worldwide and it should play a...