Talking about goals not only helps to reassure your client or boss that you have their best interests at heart, but it also makes ad copywriting a whole lot easier. Ad copy testing is one of the basic tenets of PPC advertising.
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
This is copywriting in a foreign language, taking the original concept and coming up with a version that’s adapted to the cultural and linguistic expectations of the target market. In order to successfully do so in a foreign target market you will...
Generate PPC Copy: What “brags” have you found successful in your ad copywriting? Let’s quickly review the “5 elements of a successful PPC Ad” When it comes to PPC ad copy, the HIPPO epidemic generally causes the HIPPO to say “we’re so special...
Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.
A proper SEO effort is one in which PPC works with SEO, PR works with SEO, social marketing works with SEO, copywriting works with SEO, video/image teams work with SEO, web design/development teams work with SEO, and IT teams work with SEO.
There's an art to effective PPC copywriting but what works in one country might not in another. Do your research though as PPC rules can vary between search engines. Google is by far the most popular search engine worldwide and it should play a...
Leverage creative copywriting and consider visualizing benefits as icons to replace or reduce the copy. Copywriting and imagery should all support completion of the one goal. Landing pages can be used for PPC ads, mobile app downloads, promotional...
A great example: ad copywriting, which plays a crucial factor in your company’s success. A good example is “Free Quote,” which is one of the most established calls to action on PPC ads. Understanding the elements of a successful PPC ad include will:
Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing platform. Small and large PPC advertisers alike struggle...
In advertising copywriting, there's a world of difference between 'value for money' and 'cheap'. Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check.
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices - Search Engine Journal Here's a roundup of today's other search news and headlines from around the web, sorted by category.
Stay true to your SEO content marketing passion: word from the trenches - SEO Copywriting My Top 5 Excel Tips for PPC Managers - PPC Hero Here's a roundup of today's other search news and headlines from around the web, sorted by category.
How good pick-up lines can help you write better B2B Web copy - SEO Copywriting PPC: Beyond Search and retargeting to lure customers back to your website - SESConfereneExpo YouTube Channel Search Industry
The One Effective SEO Copywriting Tip You Shouldn't Ignore - Search Engine People Revisiting Modified Broad Match - PPC Hero Here's a roundup of today's other search news and headlines from around the web, sorted by category.
The Veg-O-Matic approach to SEO copy development - SEO Copywriting Top PPC Tips for Smartphone Advertisers - adCenter Blog Adwords Remarketing Success - PPC Hero Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to...
Before we were ever engaged in the SEO initiative, I mentioned that we would need him to provide us with a lot of web copy (the retainer we have with this client doesn't cover us providing copywriting).
SEO editing vs.copywriting for SEO: know the difference - SEO Copywriting Radical LinkedIn B2B #PPC: Targeting Competitor's Employees by Marty Weintraub A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid...
SEO Copywriting SEO Copywriting Killer Adwords Strategies for Startups - PPC Blog Google Related PPC Ads in AdWords by Danny Goodwin More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries.
Wasting Budget on SEO - TopRank Online Marketing Blog skills every SEO copywriter must have - SEO Copywriting Session ID query parameters: A quick list - Conversation Marketing ways SEO can ruin content - SEO Copywriting
