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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How to Improve Your AdWords Performance With Analytics

    Using analytics to improve your PPC performance is a topic that's been done to death. This is a mean average, so every visitor who looks at loads of pages will push this number upwards. A mean average means the total number of pages viewed, divided...