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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. Although Google has been emphasizing today was a hard deadline, an Inside AdWords...