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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How to Improve Your AdWords Performance With Analytics

    Using analytics to improve your PPC performance is a topic that's been done to death. This is a mean average, so every visitor who looks at loads of pages will push this number upwards. A mean average means the total number of pages viewed, divided...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.