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  1. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  2. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Google TV Gets Boost with NBC Universal Deal Posted by Kevin Newcomb Sep 9, 2008 Google has...

  3. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Put another way, I could take one of my best performing ads, one which both I and Google .

  4. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. News from the Search Engine Watch Blog Implications of Google's AdWord Changes Posted by Frank Watson Aug 23, 2008 Google quietly...

  5. Search Headlines & Links: March 10, 2008

    What killer app will drive brand advertisers online? SEO (Search Engine-Optimized) SitesHow does your PPC traffic compare to natural search traffic and direct navigation? Best Web Site Traffic: PPC vs.

  6. Search Engine Marketing Articles

    Is Google the eBay killer? Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?