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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content...

  2. SearchDay | Battling Click Fraud

    It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers.but a small change in the program could make it work for everyone. Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google...

  3. Happy Thanksgiving, from All of Us at Search Engine Watch

    It's been updated with articles covering the basics of search engine optimization, search advertising, and several other topics. We've got one-hour presentations with Q&A available on demand on topics from Holiday PPC campaigns to search trends, to...

  4. SearchDay | Use Online Public Relations for Link Marketing

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on...

  5. SearchDay | Small Business Site Architecture

    Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...