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  1. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Matt Cutts told Danny Sullivan that secure search for signed in users is "estimated even at full roll-out… would still be in the single-digit percentages of all Google searchers on Google.com". However, I don't see this as Google trying to drive...

  2. Battling Click Fraud is Important for All Involved

    That still leaves double-digit fraud, and not the double decimal place number pushed by the largest seller of clicks in the search space. Given the number Google suggests is that off, there's good money to be made in the double-digit discrepancy.

  3. SearchDay | Writing Sales Copy for Conversions

    Changing your approach to writing can often lead to a double-digit increase in conversion rates. Search plays a role when you use PPC or organic search to grow your subscriber list. News from the Search Engine Watch Blog

  4. SearchDay | Implementation is the Name of the Game

    How should you structure your ad groups to get double-digit clickthrough rates? Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.

  5. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. News from the Search Engine Watch Blog Today's Top Story:

  6. SearchDay: Awesome Ad Groups: Small is Good

    Get those double-digit click-through rates with small, tightly-themed ad groups. Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want.