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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. For years Bing Ads has had incremental bidding – with enhanced campaigns more...

  3. 6 Types of Retargeting Every Marketer Should Know

    Let’s say you sell PPC management software. During the “PPC Beyond Search” panel at SES San Francisco 2012, Dax Hamman broke down six different types of retargeting every marketer should know. Based on the type of action the user takes, advertisers...