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  1. SEO Is No One-Trick Pony

    PPC In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. Your content's life shouldn't end at a blog post - if it does you're wasting content. Think about how you can repurpose your blog post, break...

  5. 26 Free Must-Have Tools for PPC Success

    I asked 20 PPC experts to share their must-have PPC tools. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Here are their top recommendations for 27 free, must-have...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. PPC allows customers to secure new business rapidly. As the cost-per-lead of PPC advertising becomes too...