Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. As a result, he stopped messing around with bid sniping, and instead turned...
Interestingly enough, MTV didn’t bid on any keywords in September, which is when the video music awards were held. Other keywords bid on my Mr. Obama were those of “chris Christie for president”, “cost of Iraq war”, “brock obama” (of course his...
While this takes a bit of time initially, your reporting and optimization is made quite a bit easier, as you can think just about bid optimization and ROI at the keyword ad level, without running too much math.
Thus you can decide whether to bid more or revise your campaign strategy such as by shifting your focus to less competitive long-tail keywords. Know Your Competitors’ Holiday PPC Budgets Some advertisers reserve the majority of their marketing...
As the Google results show, “Angry Birds Plush” is being bid on by Walmart, Amazon, and even Build-a-Bear who have expanded their market to sell more than just fun-loving teddy bears. By looking at your competitors and their PPC data.
Google is one of the first to use “quality score” to determine bid prices and ad ranks. But here’s the kicker: most merchants upload their entire catalog, and bid the same for all of their products. What you, ninja marketer, will do, is bid on each...
Let’s assume that your bid for a competitive keyword that is extremely aligned with your offering is $5 (it’s probably much higher, but let’s just assume that). Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered...
Picking the lowest bid for anything is only logical if the deliverables are exactly the same. A small business owner may be comparing a standalone SEO proposal with an integrated online presence pitch that includes SEO, PPC, social media, and local...
For example, if you place a $4.00 bid on a Broad phrase match, that would mean that the phrase bid and exact bid would also be $4.00 – because the phrase and exact bids are more restrictive match types than the broad bid, the broad bid amount...
You should create a separate campaign targeting mobile devices so that you can bid more aggressively and show different messaging to these searchers. Prices and discounts are still important, but today’s savvy shoppers are also looking for...
Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.
The biggest benefit was clearly higher ROI, better bid prices, and more-bang-for-their-buck. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance...
At the moment, it's one bid for any engagement. I suspect these are highly dependent on tweet quality and on your bid. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building...
Alongside this, they will no doubt hope to attract new advertisers from Yahoo's bank of accounts, raising competition between advertisers, and therefore bid prices -- further adding to their bottom line.
TechCrunch quoted a person familiar with the negotiations as saying that given the bid prices, "it may be cheaper just to buy AOL outright. However, as we reported in January, click-through rates on AOL are twice those on Google, meaning that AOL's...
However, with less attention on the right hand column, businesses are likely to drop their bid prices and continually increment their pricing to target the 6th and 7th ad slots which seems to attract more attention.
Quickly change bid prices If it's fast ROI you're looking for, then PPC is where it's at. PPC Targeting Advantages PPC allows you to track the effectiveness of your marketing message or test a new product; multivariate testing helps illuminate how...
Optimal Pricing also uses advertiser campaign objectives and network structure to give each advertiser an opportunity to bid on the most valuable traffic at all price points. The model prices according to traffic type, quality, and volume based on...
Over the past few days I've seen a sudden drop in bid prices. Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads?
One final note: I'm happy to see that automated bid management software vendors are building multiple-attribution tracking into their products, making it possible to use that data to weight bid prices appropriately (see last week's column for...
