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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. This can help you identify advertising targets, cross-selling opportunities, new...

  3. How Can Good PPC Managers Become Great PPC Managers?

    This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Good PPC managers will see triumphant results and stop there. And it got me thinking – what are the differences between...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as:

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Display Advertising Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions...

  7. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...