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  1. SearchDay | When to Run Away from an SEO Company

    When to Run Away from an SEO Company SEW EXPERTS: SEM CROSSFIRE There are some tactics that should raise a red flag if your SEO company tries to sell them to you. SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this...

  2. SearchDay | 4 Ways That Facebook Can Make Big Money

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? The move comes after getting feedback from their PPC advertisers about...

  3. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. It's clear that the beneficiaries of Yahoo's new "automated optimization...

  4. SearchDay | Selling SEO During an Economic Downturn

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into...

  5. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  7. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? MySpace offered up the following steps for advertisers to get started: STEP 1...

  8. SearchDay | Focus on Conversions

    Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Click Forensics Releases New Trademark Tracking Tool Posted by...

  9. SearchDay | Show Me the Money: Bidding for Profitability

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many...