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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    A recent feature that allows AdWords campaigns to share budgets can help some advertisers simplify management by setting and forgetting one budget across several campaigns. The search terms report in AdWords offers advertisers the ability to see...