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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: She gave a brief overview on how remarketing helps advertisers reach and reconnect...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. Even though there was an almost unanimous consensus on the cross-screen influence of...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. In order to maximize profits, marketers must understand the power of prime...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. A recent feature that allows AdWords campaigns to share budgets can help some...