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Ppc Advertisers Killer Ads

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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC. WordStream's study compared the performance of AdWords advertisers with static...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  4. Search Week in Review for Feb. 19, 2011

    Creating Killer Ads Using Bing Dynamic Text - PPC Hero Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the legal battles...

  5. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). You may have also heard that PPC quality scores are calculated by semi-secret scoring software wielding complicated mathematical formulas, all...

  6. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  7. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8...

  8. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Tips for Aligning Your National, Local SEM Efforts VERTICAL SEARCH The volume of local searches continues growing, which means national...

  9. More Killer Keyword Techniques: Personas and Buckets

    Last week I provided an overview of the process pro PPC advertisers use to create keyword lists. I'll be using a software tool that's a godsend for PPC advertisers: The Permutator. We'll use those concepts in a second, but first, it's important to...

  10. Search Headlines & Links: March 10, 2008

    What killer app will drive brand advertisers online? Cable Firms Collaborate to Compete with GoogleExecutives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods...