SEO News

Ppc Advertisers Engines Foe

  1. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. This a concern for advertisers and the search engines, which are interested in delivering qualified traffic to advertisers' sites.

  2. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. Each panelist told a story about a search engine representative contacting their existing and prospective PPC...