SEO News

Ppc Advertisers Engines

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device types, according to The Search Agency. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested...