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Ppc Advertisers Bid Prices

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. In addition, advertisers who can't bid profitably on highly competitive keywords, would be able to do so on keywords...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    You should create a separate campaign targeting mobile devices so that you can bid more aggressively and show different messaging to these searchers. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  4. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. You may have also heard that PPC quality scores are calculated by semi-secret scoring...