Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. As a result, he stopped messing around with bid sniping, and instead turned...
Interestingly enough, MTV didn’t bid on any keywords in September, which is when the video music awards were held. Other keywords bid on my Mr. Obama were those of “chris Christie for president”, “cost of Iraq war”, “brock obama” (of course his...
While this takes a bit of time initially, your reporting and optimization is made quite a bit easier, as you can think just about bid optimization and ROI at the keyword ad level, without running too much math.
Thus you can decide whether to bid more or revise your campaign strategy such as by shifting your focus to less competitive long-tail keywords. Some advertisers reserve the majority of their marketing budget for the fourth quarter, so we see...
Currently, almost every adCenter user either uses implicit bidding or sets the same bid explicitly to every match type. Explicit bidding occurs when every active match type of each keyword – the exact, phrase and broad bid – have each been assigned...
You should create a separate campaign targeting mobile devices so that you can bid more aggressively and show different messaging to these searchers. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to...
Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.
At the moment, it's one bid for any engagement. I suspect these are highly dependent on tweet quality and on your bid. Promoted trends help advertisers with deep pockets insert a promoted trend at the top of the trends that are displayed to their...
Alongside this, they will no doubt hope to attract new advertisers from Yahoo's bank of accounts, raising competition between advertisers, and therefore bid prices -- further adding to their bottom line.
However, with less attention on the right hand column, businesses are likely to drop their bid prices and continually increment their pricing to target the 6th and 7th ad slots which seems to attract more attention.
Optimal Pricing also uses advertiser campaign objectives and network structure to give each advertiser an opportunity to bid on the most valuable traffic at all price points. LookSmart is focused on delivering search advertisers the most effective...
Over the past few days I've seen a sudden drop in bid prices. Advertisers testing the rich . Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers.
One final note: I'm happy to see that automated bid management software vendors are building multiple-attribution tracking into their products, making it possible to use that data to weight bid prices appropriately (see last week's column for...
Kenshoo Search factors in multiple attribution when it regulates PPC bid prices. I think and hope so, and I believe it will lead to better PPC results as marketers' time is freed up to concentrate on optimizing aspects of their advertising that...
At least that would let advertisers enjoy sensibly-low bid prices on their own brands and company names. But let's circle back for a second: my point was that the high-minimum-bid-price phenomenon (which I've seen described as the "Google Slap...
It turns out that this is the main source of many advertisers' minimum bid problems. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display.
So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. You may have also heard that PPC quality scores are calculated by semi-secret scoring...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The platform was designed to help advertisers create, manage, and optimize online ad...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6...
Next Monday I'll resume the discussion of PPC bidding strategies; how and when you should adjust keyword and ad group bid prices. Should you delete or pause under-performing keywords - or simply adjust their bid prices?
