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Ppc Advertisers Ad Foe

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  1. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. Some click fraud is associated with the advertisers' competitors. Click Forensics just released some industry-wide PPC click fraud statistics for the first quarter...

  2. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. Each panelist told a story about a search engine representative contacting their existing and prospective PPC...