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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. In this example there are 37 other keywords that are grouped with this ad which...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns Overall, the change brought together a better focus for PPC managers around the customer's user...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Lawson recommends using conversion imports to upload lifetime value data from...