Consider these five new features that will have advertisers and PPC managers excited about the progress. Google's new Display Planner has the look and feel of AdWords with additional data and estimates of the Google Ad Planner.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Advertisers will only pay for impressions when 50...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. Because Bing was so different from AdWords, it...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. These advertisers had no specific mobile strategy, which is a good sample to consider considering that many advertisers...
That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet. The other advertisers are all focused on the details of the offer. The trick in adapting an ad to a specific...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one first SERP ad impression, compared to 39,006 advertisers active on AdWords during the quarter.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. AdWords doesn’t have to be hard, complex, or time...
A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. Google AdWords recently announced an update to the Search Terms report. Ongoing PPC campaign optimization requires focused...
The enhanced campaigns AdWords rollout has drawn mixed sentiment among advertisers. For the past few weeks, AdWords has held webinars to shed some light on what the new campaign structure and features will mean for advertisers.
When using AdWords or any advertising medium, you always create ads with the prospect in mind. When they launched AdWords in 2002, they applied the same principles to advertising that they did to their “real” content.
Now that you have AdWords labels, you can create ads across multiple campaigns and ad groups, and test which messaging works better. We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad.
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know That’s why I think we need an AdWords Bill of Rights – a series of basic requirements that any performance marketer should be able to expect from their advertising vendor.
AdWords search funnels reporting was originally released in beta in 2010. Conversions in AdWords get attributed to the keyword that the searcher last clicked on. It’s been available since then living quietly in the conversion section of the...
This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. This affects all PPC advertisers.
Similar to the first mistake, many advertisers will let the ad run for a month or so, negating the initial irrelevant data. PPC Ad Optimization: 6 Top Elements to Test How to Choose a Success Metric for PPC Ad Testing
Allows you to create rules for most of your PPC channels (AdWords, Bing Ads, Facebook, etc. Native Interface – Google AdWords, Bing Ads, Facebook Ads, etc. Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook Power Editor
Google Import ve already done in AdWords. If you add keywords and change bids in AdWords, the next time you use our campaign import feature we can detect the changes for you. In my role at Microsoft, I get to spend a lot of time helping create and...
