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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  2. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an account. Launching numerous initiatives can have an unwelcome side effect...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Or, will they need to invest more in display and PPC to gain any meaningful insight...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Cassandra Jones, account supervisor with Google partner iProspect, advocates...