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  1. Killer PPC Testing Using an Ad Testing Matrix

    Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. The ability to test several ad variations at once is valuable to advertisers. Ad copy testing is one of the basic tenets of PPC advertising.

  2. Search Triggers: A Secret to More Powerful PPC Ads

    The other advertisers are all focused on the details of the offer. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks...

  3. Using Multichannel Funnels in PPC

    Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don’t generate many first-click conversions. In the early days, few advertisers were tracking conversions at all.

  4. How to Estimate the Break-Even Point of Paid Search

    These shifts will occur until CPC will stabilize where both suppliers (Google) and buyers (advertisers) are satisfied with the return on paid search. This study (no longer available on their website due to a change in Google's API terms and...