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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. What Are Advertisers Getting for their Investment? Based on the significant investment that advertisers are making in paid search, it is essential that we...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Top 10 Paid Search Advertisers in Travel About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Interestingly, in 2013 Booking.com was the second highest spending company on paid search...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device types, according to The Search Agency. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to...

  6. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...