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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. What Are Advertisers Getting for their Investment? Based on the significant investment that advertisers are making in paid search, it is essential that we...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks...