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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, advertisers must be strategic in what they offer LinkedIn users. In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who...