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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most

  3. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Bulk create ad groups and “product targets” for each product. Google is one of the first to use “quality score...

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    The PPC Balance System Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. Like 100 percent conversion rates for entire ad groups. The greater-than-100-percent conversion rates come from...