A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. A keyword is the word or set of words AdWords advertisers...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Bulk create ad groups and “product targets” for each product. Google is one of the first to use “quality score...
Since 2011 to 2012 (the time the two surveys were taken), PPC has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued or decreased.
How many people were searching for your brand already, and clicked on a PPC ad once seeing your brand? Often times, your PPC team will share a report with you showing that they are generating sales for you at a profitable CPA (cost per acquisition).
The PPC Balance System Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. Like 100 percent conversion rates for entire ad groups. The greater-than-100-percent conversion rates come from...
Over a three year period, based on data from some of our PPC partners, they have seen an average cost-per-click and average ad positions increasing over 40 percent. Most travel affiliates don’t have a contingency plan for the day when their PPC...
PPC software ranges in price from $500 per month to 12 percent of spend. If you’re below $50,000 a month and you know that you need software (not just more PPC help), focus exclusively on the lower end tools – those that cost $500 - $2,000 per...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
Effective Ad Review Grabbing these same metrics at the ad group level provides an instant problem list. A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. Or you may discover yourself testing an ad that you already tried eight months ago, and forgot about.
Throwing Ad Extensions into that mix will add an extra edge to any PPC account. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently.
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. He points to rubbish content designed to generate ad clicks and affiliate income as a growing plague.
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. Consumers expectations will be a mobile specific...
For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search . My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and...
Click here for more information on how to audit your competitor's PPC strategy. Click here to learn more about how to audit and model your own PPC strategy. Quick Tip: What's the best type of video ad to serve?
Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network. Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep...
