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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Q and A: Answer questions and get feedback from all key players since they’ll have this time already blocked off on...

  5. Brag & Sell? Can You Increase Your Market Share by Bragging?

    An example of copy could be “Exclusive Versace Dealer” “#1 SEO Company” “Top Web Design Firm”. Let’s quickly review the “5 elements of a successful PPC Ad” When it comes to PPC ad copy, the HIPPO epidemic generally causes the HIPPO to say “we’re so...