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  1. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Q and A: Answer questions and get feedback from all key players since they’ll have this time already blocked off on...

  2. Brag & Sell? Can You Increase Your Market Share by Bragging?

    An example of copy could be “Exclusive Versace Dealer” “#1 SEO Company” “Top Web Design Firm”. Let’s quickly review the “5 elements of a successful PPC Ad” When it comes to PPC ad copy, the HIPPO epidemic generally causes the HIPPO to say “we’re so...

  3. Search News & Headlines Around the Web - May 13, 2011

    Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog A 5-Point Checklist for Successful PPC Campaign Settings - Searching Beyond the Paid PPC Facebook Asks FEC For Ad Disclaimer Guidance - ClickZ