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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  5. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. Let's dive into these PPC power plays. Device specific ad copy The new mobile ad preferences for enhanced...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. As someone who manages a lot of B2B PPC accounts, this offends me! The holiday shopping season is the event of the...