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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. Let's dive into these PPC power plays. Device specific ad copy The new mobile ad preferences for enhanced...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them...

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. As someone who manages a lot of B2B PPC accounts, this offends me! The holiday shopping season is the event of the...

  7. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  8. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. A typical small business advertiser spends $1,200 per month on PPC, but wastes 25...