Judging by the reaction of several PPC specialists at SES San Francisco this week, everyone is a little confused about how this differs from Conversion Optimizer and who should use which feature and why.
This type of reporting isn't really reliable for judging performance and is no longer suitable data to make business decisions with. It gives us a more complete view of performance, which is especially valuable from a year-over-year perspective as...
Judging a text ad is all about comparing its performance against peers in the same ad group or campaign. Setting internal benchmarks (i.e.judging you vs.yourself) is the most realistic way to assess your potential.
Judging by their parking lot, I'm not the only one. Title tags and meta descriptions: These two hugely important pieces of SEO function the same as your PPC headlines and ad copy on the paid side. You can use your PPC performance (traffic and CTR...
For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Next Monday I'll resume the discussion of PPC bidding strategies; how and when you should adjust keyword and ad group bid prices. Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets...
In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Many PPC newbies neglect to set up conversions tracking, and base their...
In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.
