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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    For example, 9.5 percent of the Financial Services advertisers who sponsored paid search on both engines enjoyed higher CTRs on YBN than on AdWords, including Citicards and Fidelity Life. Across the six verticals studied, AdGooroo found 25,056 paid...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in Atlanta faces a full suite of competition. However, one would expect to see just one ad at the top of that search.

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Similarly, PPC ads are written in such a way to trigger the 'bolding' of ad text against their match types. Whilst premium ad spots are not shown in this example, the screenshots below clearly show that the results immediately below the search box...

  5. The Challenges of Measuring SEO Success, Part 2

    The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...