SEO News

Ppc Ad Engines Major Search

  1. The Evolution of SERPs and User Behaviors

    PPC gets your brand seen, even if users don’t necessarily click on the ad. I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. It’s all about owning as much real estate in the...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. SEOs Strike Out as Google Encrypts Signed-in Search Data

    However, I don't see this as Google trying to drive search spending from SEO to PPC, although that might be one effect in the short time. So it's possible that what we are really seeing is not a direct battle between SEO and PPC, but an attempt by...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Nonetheless, from every crisis is an opportunity, and this problem is a great one for PPC agencies and hotel brand managers to grapple with. However, one would expect to see just one ad at the top of that search.