How do you ensure a brand with a somewhat peculiar name has prominence in search results for its brand terms, while not attracting irrelevant clicks to the site that will increase bounce rates, and waste ad budget in pay-per-click (PPC)?
What Google Does by Gareth Owen A new feature designed to help marketers sort 'the wheat from the chaff' in PPC ad copy testing. ClickEquations Take Guess Work Out of Testing PPC Ad Copy by Jonathan Allen
Top 13 Social Media Ranking Factors for SEO by Gareth Owen PPC Bid Management for Branding - ClickZ Adwords Remarketing Success - PPC Hero Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter.
by Gareth Owen More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Killer Adwords Strategies for Startups - PPC Blog The What, Why, and How on Low Search Volume Keywords - PPC Hero
by Gareth Owen PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices - PPC Hero Holiday PPC Tips from Industry Experts - adCenter Blog Tips For Improving PPC Campaign ROI - Search Marketing Standard
On-page Optimization is Dead By Gareth Owen Writing Good PPC Ad-text for your Campaigns - Vertical Leap If you want to improve your PPC sales figures, communication, optimization, automation, and education are key.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
