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Ppc Ad Engines Foe

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  1. SearchDay | Click Fraud 101

    Here's how to arm yourself against this potential foe. Click Fraud 101 SEW EXPERTS: SEM 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists.

  2. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. Click Forensics just released some industry-wide PPC click fraud statistics for the first quarter of 2009. Most search advertising uses a PPC model, which means the...

  3. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. Search engines employ advertising representatives to help search marketers, but sometimes relations between...