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  1. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Like Google, Facebook is reminding its U.S.users that it's Election Day, and offers a Polling Location Search Tool: Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Attribute Conversions Across Channels a 93 percent YoY increase in Facebook ad spend; they noted that this one channel now represents between 3 to 5 percent of total search spend. Covario’s analysis, which focuses on activity in the high-tech and...

  3. Resources for Learning About PPC

    This time I’m focusing on resources from the search engines that will help anybody working in PPC – newbie or seasoned hand – continue learning or refresh their knowledge. Google has a plethora of blogs, YouTube channels, Twitter accounts, and...