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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Is Pinterest the New Darling of Retail Search?

    Recently, Pinterest began testing their Promoted Pins offering, which should be a popular channel for PPC advertisers. By integrating sponsor products into search results and category pages, Pinterest is seeking to create an ad channel that is both...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. One example of this in action is the PPC results showing for a search on “Miami Best...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Display: The display-ad content and campaigns from which traffic originated Generic Organic Search: The search engines from...

  5. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    It can include bids, ad copy, landing page, and other performance metrics. I believe the complexity here is what is driving this down compared to other engines by 1 or 2 full points. My theory on this has to do with the sophistication of Google's...

  6. Do the PPC Engines Reward the Right Behaviors?

    Let's say that an ecommerce advertiser is using PPC to generate sales. So, the PPC manager who is trying to improve their quality score needs to increase CTR. The pursuit of high quality scores is frequently at odds with PPC results goals.

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both.