Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. So Bing has suffered terribly and hasn't received their fair share...
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia PPC What makes an ad engaging or compelling?
What Does This Mean for PPC Marketers? Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on...
PPC allows you to update your ad text with sales, promotions and direct users to exactly where you want them to go. Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn...
What is their total PPC spend per month? Key metrics to compare include spend per period, share of voice/impressions, ad coverage (the frequency with which your ad appears when a keyword is searched), and average ad position.
My last post talked about three big mistakes that PPC pros make, and how to fix them. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column!
But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users. People don’t pick up newspapers or flip through...
Industries such as Medicare and life insurance utilize PPC as one of their primary lead generation tactics. Tips On Targeting The Over 65 Marketing Through PPC In fact, one-third of the current population over the age of 65 has performed a search...
Now, this report will be for Bing Ads data; if you’re like most advertisers, Bing probably represents 20 percent or less of your PPC traffic. To take your PPC campaigns to the next level, there's one resolution that you must make.
In addition, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. One could argue that the existence of the PPC-like results further confuses the users clicking on the standard results area into...
When was the last time you separated the wheat from the chaff from your PPC account? Many PPC accounts that have been running for months or years have zero negative keywords. Smart advertisers always want to stretch their budget while being more...
And since the search engines rely so heavily on CTRs to decide which PPC ads to display and in which position, improving your ad copy also promises to yield quick results. For the uninitiated, this means monitoring your competitor’s keywords, paid...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Google is one of the first to use “quality score” to determine bid prices and ad ranks.
Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to appear alongside Yahoo’s Electoral Scoreboard. They’re also offering a suite of free tools called the Election...
Promote your PPC wins through their organizational visibly. An enterprise PPC account requires multiple “eyeballs” on it. Having such a structure also makes integrating reports into executive briefs much easier and creates better understanding of...
As such you’re likely to be investing in additional marketing services from brand advertising, to PPC (pay-per-click search advertising) and maybe even print advertising, TV or billboard depending on the size and nature of your business and...
Managers spend most of their day tweaking bids, ad copy, campaign settings, networks, keywords, negative keywords, and many other data points within the PPC engines. If you know anything at all about PPC, you know that campaign optimization is one...
How many people were searching for your brand already, and clicked on a PPC ad once seeing your brand? Instead of your SEO team taking the credit for this, your PPC team will be doing it. The SEO community is too busy crying bloody murder while PPC...
For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC?
Just as important as your keyword list (or even more so), your PPC ad copy needs to address these hopes and fears. If clicking on your PPC ad is a leap of faith, the landing page should be the reward.
