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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Display: The display-ad content and campaigns from which traffic...

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. This year I’ll be writing about not just Bing Ads, but...

  5. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Google Product Feed Optimization Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Google is one of the first to use “quality score” to determine bid prices and...