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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both...

  2. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Google is one of the first to use “quality score” to determine bid prices and ad ranks. But here’s the kicker: most merchants upload their entire catalog, and bid the same for all of their products. What you, ninja marketer, will do, is bid on each...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    The biggest benefit was clearly higher ROI, better bid prices, and more-bang-for-their-buck. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance...

  5. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Quickly change bid prices In traditional media, it's often difficult to control who is viewing your ad; with PPC, it's simple. PPC allows you to track the effectiveness of your marketing message or test a new product; multivariate testing helps...