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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim said PPC managers across the board use the AdWords Grader, including agencies. In a demo of the tool, Kim showed an instance where 54 percent of the...

  2. Why Real-Time Bidding is Set to Become Huge

    However, it is up to the campaign managers to ensure return on investment is reached. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting, and only bid on available impressions when their targeting methods...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that...

  4. Setting up PPC Campaigns

    Following these steps has worked for me and for numerous PPC managers. For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).