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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC. WordStream's study compared the performance of AdWords advertisers with static...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The strategy behind creating a killer PPC ad is complex. The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. PPC ads can be served in the top and side ad positions, with...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). Years ago, in the early dark ages of PPC, the search engines employed a pure auction system, whereby the highest-bidding advertisers gained the...

  5. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. I should have said: it's unlikely a potential site visitor will be convinced to take the converting action based solely on the wording of the PPC ad.

  6. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8...

  7. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Tips for Aligning Your National, Local SEM Efforts VERTICAL SEARCH The volume of local searches continues growing, which means national...

  8. More Killer Keyword Techniques: Personas and Buckets

    Last week I provided an overview of the process pro PPC advertisers use to create keyword lists. I'll be using a software tool that's a godsend for PPC advertisers: The Permutator. This is often the best starting point for creating a new PPC...