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Ppc Ad Advertisers Foe

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  1. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. Some click fraud is associated with the advertisers' competitors. This a concern for advertisers and the search engines, which are interested in delivering qualified...

  2. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. The Google sales team makes it very clear that they consider AdWords advertisers to be their clients—not the...