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Ppc Ad Advertisers Bid Prices

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. In addition, advertisers who can't bid profitably on highly competitive keywords, would be able to do so on keywords...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  3. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. Years ago, in the early dark ages of PPC, the search engines employed a pure auction...

  4. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6...

  5. Judging PPC Performance: Focus on Conversions, Part 2

    Next Monday I'll resume the discussion of PPC bidding strategies; how and when you should adjust keyword and ad group bid prices. So you can concentrate on determining the ad-group-level bid price. Should you delete or pause under-performing...

  6. Judging PPC Performance: Focus on Conversions

    In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Third side note: many PPC advertisers need to know and report data that is difficult or impossible to obtain via the conversion tracking...