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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: All of these segments can have their bids adjusted (with the exception of tablets in...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. In this example there are 37 other keywords that are grouped with this ad which...