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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. LinkedIn pay-per-click (PPC) advertising has excellent targeting...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. What Are Advertisers Getting for their Investment? Based on the significant investment that advertisers are making in paid search, it is essential that we...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks...