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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, advertisers must be strategic in what they offer LinkedIn users. In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble...