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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. What Are Advertisers Getting for their Investment? Based on the significant investment that advertisers are making in paid search, it is essential that we...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. However, many advertisers seem to have a few roadblocks...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. For example, only 15 percent of the respondents indicated that they customize paid...

  6. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...