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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to analyze what search terms their potential...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: They stated, whether you are a beginner or an advanced PPC professional, it’s time to...

  4. How to Solicit Feedback from Prospects and Customers

    One of the first and most important goals of my PPC campaigns is to start a dialog with my prospects. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or sales page that collects...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. Here are the top 10 brands and retailers by ad spend: Retailers aren't far behind in their ad spend. Louis Vuitton's ad spend far surpassed that of any other brand...