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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. Here are the top 10 brands and retailers by ad spend: Retailers aren't far behind in their ad spend. Louis Vuitton's ad spend far surpassed that of any other brand...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. By using this feature in DoubleClick Search (DS), you are able...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. The core of most PPC campaigns is text-based ads. And you will grow as a PPC manager in the process.

  4. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  5. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...