Ad copy testing is one of the basic tenets of PPC advertising. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. The beauty of PPC is its granularity: best practices dictate small, tightly themed ad groups...
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. So Bing has suffered terribly and hasn't received their fair share...
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
The trick in adapting an ad to a specific situation is to generalize the emotions caused by the situation. Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an...
PPC Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. One major feature of this flexible bidding to PPC...
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia PPC What makes an ad engaging or compelling?
What Does This Mean for PPC Marketers? Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on...
The PPC Wild West And if you want to stay successful at PPC over the next few years, it’s critical that you understand their thinking and motivation. PPC competition began to achieve what competition is supposed to achieve: improvement...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
Once again, aleteia.org is taking to their PPC and really utilizing Pope Benedict's resignation to their benefit, and recently employed an ad for "pope benedict". As Pope Francis leads the Catholic Church, it will be interesting to investigate how...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
No eBay PPC ad or SEO listing showed up. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic.
PPC allows you to update your ad text with sales, promotions and direct users to exactly where you want them to go. While eBay or other big brands may see minimal or negative returns, there are still many reasons to continue investing in PPC.
Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...
What is their total PPC spend per month? Key metrics to compare include spend per period, share of voice/impressions, ad coverage (the frequency with which your ad appears when a keyword is searched), and average ad position.
Ongoing PPC campaign optimization requires focused persistence. A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. A keyword is the word or set of words AdWords advertisers...
PPC Campaigns Research and use competitors’ PPC practices to glean insight into your audience. If your competition is spending a ton on PPC (pay-per-click), do you think they have more into organic optimization and conversion practice than you do?
