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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. LinkedIn pay-per-click (PPC) advertising has excellent targeting...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...

  4. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. PPC gets your brand seen, even if users don’t necessarily click on the ad. It’s all about owning as much real estate in the...

  5. SEO Is No One-Trick Pony

    PPC In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to analyze what search terms their potential...