Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
PPC PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Similar to detailed PPC campaigns, SEO campaigns can get granular information to influence what content is produced when as well as how it is displayed. Content strategy is all about matching visitor intent with the right message to meet user needs...
Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. It was one of those moments in time I bet many Microsoft...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
While searches, results, and PPC are reliant upon what is occurring in the world whether it be relative to music, sports, politics, current events, or otherwise, they will always change with the times just as the March Madness tournament verified.
An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
PPC Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. PPC marketers have had strong feelings about the...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia PPC Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Google's Matt Cutts answers SEO questions.
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. With another successful SES New York in the books, the SES Conference & Expo is...
It isn't uncommon to utilize dozens of toll free numbers in PPC campaigns. While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns...
What Does This Mean for PPC Marketers? Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. Every search marketer knows Google dominates in U.S.search volume, handling two...
That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added...
PPC conversion tracking has evolved greatly over the past decade or so. Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don’t generate many first-click conversions.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The PPC Wild West PPC competition began to achieve what competition is supposed to achieve: improvement, breakthrough, and differentiation. When I was a PPC youngster, we had to walk to school through 8 feet of snow, uphill both ways.
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a...
