Also, absent attribution concerns, there may well be insight for PPC day-parting. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all...
Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Not all customers are created equal.
Let's say that an ecommerce advertiser is using PPC to generate sales. What does this have to do with PPC? In this case, though, unfortunate PPC managers are faced with goals that are almost mutually exclusive.
If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors. Digital marketing services are growing. As more companies enter the digital age and look to generate demand...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
MR = Percentage of iOS 6 Search Traffic without Referrer: This is estimated using PPC data, 80 percent is a safe bet if you can’t get more exact on your own. Applying PPC data has been key in accurately estimating the impact of missing iOS 6...
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results demonstrated how including 23 keyword variables could...
Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both.
Leverage topic insights to improve their content, SEO, and PPC strategy. Leveraged topic insights to improve SEO and PPC. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...
You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example? Google provides a number of tools for your SEO arsenal.
That means SEO working with the social team, working with public relations, working with PPC, and working with offline media buys. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the...
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
Any strong PPC account manager will tell you that there is no "best" ad, just ads that are a little better than the ones that came before it. I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free...
How PPC Marketers Can Use Graph to Optimize Campaigns How can PPC marketers use Graph to optimize campaigns? I've been using the tool for a couple of weeks, and am quite impressed. Here's a preview of the features the tool offers.
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
The content that will be created can be utilized and repurposed for SEO, PPC and content marketing. Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. Well, if you know how often a typical SEO/PPC lead is going...
