Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. So which retailer did the best job this year of writing solid PPC ad copy and...
How-to Test Drive GeoFlow using PPC Data in Excel 2013 If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you to a...
Consider these five new features that will have advertisers and PPC managers excited about the progress. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
After that, you can use that as a foundation for what exactly you want to accomplish with your PPC – and use your competitors to decide where to allocate the funds. Finding out what strategies your competitors are using in their PPC, and what...
In addition, tracing the trajectory of the story from one member of the target audience to another is a great indicator of where to buy PPC and other forms of advertising to further amplify the message(s) and incrementally expand its reach.
I recall back a few years ago to a local client that we had been working with primarily for PPC across three of their companies. In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not...
Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
PPC PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Similar to detailed PPC campaigns, SEO campaigns can get granular information to influence what content is produced when as well as how it is displayed. Content strategy is all about matching visitor intent with the right message to meet user needs...
Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. It was one of those moments in time I bet many Microsoft...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
While searches, results, and PPC are reliant upon what is occurring in the world whether it be relative to music, sports, politics, current events, or otherwise, they will always change with the times just as the March Madness tournament verified.
An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
PPC Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. PPC marketers have had strong feelings about the...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia PPC Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Google's Matt Cutts answers SEO questions.
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. With another successful SES New York in the books, the SES Conference & Expo is...
