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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 56% of Marketers Using Mobile PLAs [Study]

    Note: This isn't always true for merchants with very large PPC campaigns that are built out and mature or websites which are selling specialized products (e.g. Understanding how your competitors leverage data and manage campaigns is important...

  3. The Future of Link Building: 5 Important Messages

    Advise paid options as well – most SEO folks are capable when it comes to both social media and PPC. But one thing hasn't changed: the importance of links. Obviously there are other fundamental concerns (e.g.indexation, crawlability, duplicate...

    Published
  4. 18 Must-Have Paid Tools for PPC Success

    Last month, I wrote about free PPC tools for success. Here are 18 must-have paid tools for PPC success, suggested by eight PPC experts. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an...

  5. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Best PPC Campaign Best PPC Management Software Search Awards will return during Pubcon this year to honor the top...

  6. The Ultimate Guide to Google AdWords Conversion Types

    For many PPC professionals, we just made a mental note, updated some reporting templates or our data warehouse and moved on. However, I’ve named the conversion types below “Percent-of Conversions” because when optimizing and adjusting bids, many...

  7. 3 Ways Merchants Can Gain More Visibility on Google

    Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are optimized, you have some steep competition on Google. There are far more than 1 million Google advertisers.

  8. Bing Product Ads Now Open to All U.S. Advertisers

    The Yahoo Bing Network delivers significant traffic from online shopping which could be a great benefit for retail advertisers to expand scope of their PPC program. After a closed beta for months, Bing has announced the release of Product Ads to...

  9. 7 Reasons You Should Go to ClickZ Live New York 2014

    Winning PPC audit framework The time has almost come, but it's not to too late; if you're still undecided on whether you'll go to the ClickZ Live New York conference later this month, or you just want a guide to (almost) everything the conference...

  10. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  11. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer forecasts ad spend on the desktop to...