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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some...

  4. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...