Over the past few months we've seen various flavors of this develop from the likes of WHERE, Poynt, Loopt, and Google. This follows the success that Foursquare had at SXSW '09, before quickly expanding to its current 7.5 million users.
Poynt Gives New Local Search Option for Windows Live Messenger UsersMultiplied Media has teamed with Idearc to deliver Superpages.com's full directory of local U.S.business listings over instant messaging platforms.
Poynt. To use the service, consumers add the Poynt "buddy" to their contact list in Windows Live Messenger and interact with it like they would their other IM contacts. Poynt has been live in Canada with Yellowpages.ca data.
