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  1. Searcher Personas: A Case for User-Centric SEO

    Gather all of your sticky noting and data together, then summarize it all on one shareable, printable, visually attractive "card" (a PowerPoint slide works like a charm) for each persona. Lately, we've seen some very fascinating (though not...

  2. How to Create Compelling Content Based on Learning Styles

    PowerPoint presentations What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common? The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would quickly...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Increase Your Excel and PowerPoint Productivity Increase Productivity in Powerpoint Do you have an awesome Excel or PowerPoint tip? Chances are you probably have a social network open in another browser tab right now as you're reading this, and you...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The app has a PowerPoint-like drag-and-drop interface with a set of common images used in wireframing: browser windows, image placeholders, buttons and so on. The process to getting a great landing page is deceptively simple and endlessly iterative...

  6. Optimizing 3 Types of Content on YouTube, Flickr, SlideShare

    Have any PowerPoint presentations that you'd like to share from webinars, conference speaking sessions, and other events? Although the links do not count for SEO value, you can include links in your PowerPoint presentation that will be clickable...