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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  3. The Role of #Hashtags in Social Media and Search

    The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation. Hashtags can be extremely powerful when you understand how to make them work for...