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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. Here are a few ways you can utilize this tool:

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. If you’re running a site with constant change shopping campaigns, a combination of dynamic...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    So, advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool, launched last Wednesday. Facebook’s new tool can show that a customer saw an ad from an...