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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Advanced reporting: They're calling this a multi-dimensional tool; I'm calling it Excel for AdWords. What do you think, are Google's new enterprise toys enough to keep you within their platform alone, or are there still scenarios that will leave...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own...