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  1. Using Analytical Analysis to Help Improve Conversions

    The secret typically lies in accessing the biggest hammer in your marketing tool bag, analytics! The latest digital marketing book, SEO platform, or digital marketing tool? I think one of the most powerful advancements in Google Analytics over the...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. Here are a few ways you can utilize this tool:

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. If you’re running a site with constant change shopping campaigns, a combination of dynamic...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    So, advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool, launched last Wednesday. Facebook’s new tool can show that a customer saw an ad from an...