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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or service in question.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Channel data must not live in silos, so marketers...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are...

  5. The Synergy & Benefits of Optimizing Content as You Write

    Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. Search and social media technologies have taken huge strides...

  6. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Looking to mirror your online investment by heavying up media in paid search in those same areas? Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others.

  7. Gods and Monsters: The Technology Gap and The Service Triangle in Second Life

    Computer hardware has its own triangle- how powerful the system is and how little maintenance it may need- and if you add in the case of laptops, how portable it is (good), vs.how much the system costs, both outright and to maintain (cheap), vs...

  8. Covario Acquires SEO Solutions Firm, Netconcepts

    By coupling the predictive analytics in Covario's Organic Search Insight with easy execution capabilities of Netconcepts' GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy...